Users will soon have a new feature that enables them to lessen the volume of artificial intelligence-produced content appearing in their timelines. This step comes as the company revealed that it now features over 1 billion AI-generated clips.
Testing and Rollout
The update is in a pilot phase over the coming weeks before a full-scale rollout. This advancement coincides with a surge in AI-generated material, fueled by recent content generation software.
The Broader AI Trend
Recent reports that nearly one in 10 of the most rapidly expanding content creators on a popular video site only show clips produced artificially. A large amount of this output is considered low-quality AI content, a term for substandard, factory-style content that is typically absurd or dreamlike.
Based on user feedback that numerous viewers enjoy content created using AI tools, including computer-generated images to informative clips, and we want to provide users the power to adjust the amount of that, according to their own likes,” said a company executive.
AI on the Platform
TikTok shared that there are currently 1.3bn videos on its app tagged as made with AI. Overall, more than 100 mn media items are added to the app every day, making clips made by AI a relatively small percentage of its overall inventory.
Customizing Your Feed
Users will be capable of reduce or increase the level of AI content they see by opening the content preference option in the app and choosing the AI content topic. Further subjects that can already be modified under the filter include current affairs, style, cosmetics, and dance.
AI Disclosure Rules
Its rules mandate users to tag lifelike AI-made content, and it bans malicious deepfakes of public figures or crisis events. Any believable AI-generated clip that is not labeled can be taken down under its user guidelines.
Additionally, the service will now add an “AI-made” tag to content created with its own AI tools, or detected by an industry-wide initiative for spotting AI-generated material. This measure is intended to help prevent users from attempting to evade the tagging system.
Responsible AI Funding
The platform is additionally introducing a two million dollar educational fund for professionals and institutions to develop learning resources about using AI responsibly. This project will assist non-profit groups focused on teaching computer science.
Content Safety Approach
The video-sharing app has justified its safety measures, during debate over plans to cut jobs for numerous review team members in the United Kingdom. TikTok is expected to reduce 439 jobs in its trust and safety team in the UK capital, with trade unions and digital protection specialists raising concerns that people are being substituted by automated systems.
A trust and safety lead explained that human moderation would still have a role, but artificial intelligence can safeguard staff by eliminating the most graphic content prior to it is viewed by humans. The platform stated a notable drop in explicit and harmful content handled by content reviewers over the previous year due to reliance on its automated systems.
We believe it is crucial to combine people and machines to ensure user safety,” she said. “We’ll have staff as part of that process, but we further consider it’s highly necessary to minimize viewing of dangerous material as swiftly, which is where a extensive automated help is making a difference operate efficiently.”
